Guest blogging can seem a little daunting if you haven’t properly prepared for it. Since you can write a blog about literally any topic, the way you approach writing a guest blog might be very different from the way you approach writing one for a different subject. There are some things you can do that will help you no matter what though. However, tips like these will help you write a great guest blog post no matter what.
Know Why You Were Chosen To Write a Guest Blog
Sometimes the only thing a blog owner is looking for someone to add content to their blog. In which case, it should be relatively simple to figure out why your chosen since the blog owner probably told you a bit about what they expect from you. Other times, the blog owner might contact you due to the style of your writing. Some people have multiple blogs in which they use different writing styles. Finding out more about what the blogger wants from you is an important part of writing a guest blog if you were the one who was contacted.
If you are the one who requested to write a guest blog, you probably had to pitch an idea or give some example of your writing history. Try to stick the general theme of whatever you submitted to the blog owner. Your post doesn’t have to be about the same topic as the sample, but the writing style should be similar or the same.
Figure Out a Good Tie-In for Your Post
Content will generally be better received if it relates to something that’s been occurring recently in the blog or just well-known knowledge. Exactly what this means to you and the blog post you are writing is going to vary a lot based on the topic of the blog. Make sure that it doesn’t needlessly contradict anything that’s been written about in the past unless it’s something like a news blog and there’s been a development in a story. The best way to do this is to just read through the blog’s recent history. From there, find there some way to connect a previous post or topic to what you’re writing about now.
Make Sure the Blog Owner Knows What You’re Going to Be Writing About
In most cases, you’re going to clear the topic with the blog owner ahead of time. Make sure that you don’t stray very far from the overall topic of what you discussed. At the end of the day, the blog belongs to someone else. If they don’t like what you write for them, they’re not going to publish it. Make sure that you write up to their standards. A good rule from for this is if you wouldn’t write for your own blog, don’t write for theirs.
Ask the Blog Owner for Advice
Generally, you will be asking for advice on the style of writing you will be doing. If you intend to talk about something that is somewhat controversial or otherwise taboo, then make sure you clear it with the owner first. If they say it won’t work, you can ask them to suggest something similar that they think would be fitting. You don’t want to ask questions that lead the owner to believe you don’t know what you’re talking about.
Find Out What the Audience Is Going To Know About You
When it comes to guest blogging, there can be a lot of differences between blog owners. If a blog uses a lot of posts by guest bloggers, then there might be minimal introduction done for you. In which case, you might spend a small portion of your post discussing what you’ve done before and how it relates to what you’re writing about. Knowing what the audience knows about you can help you a lot when it comes to the exact content of your post.