Regardless of your blog’s niche, it is always important that you’re delivering great content to your readers. Each time a new reader finds your blog or returning guest visits your page, you need to be providing them with something new, exciting, and exclusive to your blog.
But delivering killer content isn’t always the easiest thing to do. It is easy to find yourself trapped in writers block or unable to come up with an interesting way to get your message across. For those times when you’re struggling to find a way to pull your readers in, here are six content tools to use to consistently create killer content for your blog:
Buzzsumo allows you to search the web for other blog posts and articles involving the particular keyword you’re trying to find. Rather than a typical search engine like Google, Buzzsumo gives you the number of times the blog or article was shared so you can get a clear picture of the kinds of headlines and content that is appealing to your target market.
Buzzsumo also gives you the option to view articles and stories that are already trending, giving you some ideas of the kind of information you may want to be talking about today. With Buzzsumo, you can see what kind of posts are popular on every specific day so you have a better indication of the kind of information and articles you should be sharing.
Topsy works much the same way that Buzzsumo does with one big difference – it only shows you posts and articles that are being shared on Twitter. Although it can provide you with a more detailed look at the social media platform that Buzzsumo would, there is some very obvious information missing, like other forms of social media shares.
Like Buzzsumo, you just search for a specific keyword and it will generate a list of results specific to trending articles involving that same information. Topsy can give you an excellent glimpse at the kind of content that is most sharable on Twitter and what kind of information Twitter users are compelled to retweet or share with their followers.
3. KeyWord Planner
KeyWord Planner is an extension of Google AdWords that can really help bloggers and article writers determine which keywords to target with their posts.
To use KeyWord Planner, simply log onto the platform and enter your keyword into the “product or service” field. From there, select the “keywords” tab and you will be presented with a list of similar keywords, all with descriptions about how much they are used, how steep the competition is, and which keywords are searched the most.
AllTop.Com takes trending and popular articles and posts from around the web and places all their links into one place. To use it as a content generation source, all you need to do is search for articles in your particular niche or using your specific keywords you would like to target.
You will then be presented with a list of headlines in your area. These popular articles shouldn’t be replicated exactly, but they can give you a burst of inspiration of how you would create the content, what other information you would include, or just put your unique and particular spin on the subject.
5. Social Media Groups or Reddit Forums
If you’re involved in groups on social media sites like Facebook or LinkedIn, you’ll probably see that there are a number of individuals asking questions or sharing their own blog posts every day. This could be an excellent opportunity for you and your blog on creating posts that people are actually interested in reading.
If you see that someone is asking a question in the group, instead of responding right away, draft up a blog post that answers his or her question. If there is one person asking this question, there are probably a lot more group members who also don’t know the answer. Point them to the uploaded blog post and there you go. You’ve provided a reader with a bit of useful and informative content.
Reddit is another excellent place to find information to develop content around. Millions of people every day log onto Reddit to get questions or ask information. Browsing through Reddit posts can give you an idea of what information is trending or what people want to know, leaving you able to focus on crafting solutions to their problems. Reddit also provides a great community to ask questions or share links.
6. Scope Out the Competition
While you definitely don’t want to follow directly in your competition’s footsteps, understanding what information and content they are sharing is a great way to come up with ideas. Subscribe to their newsletters, read their posts, and then attack the topic from your own perspective.
Try to add a little more information or something with a bit more intrigue. This way, your customers will start viewing your information as superior to your competition and you will become their go-to source for content.
When you find yourself struggling to create great content for your blog readers, it is usually because you’re not doing enough research. It is impossible to come up with all your blog topics and titles on your own, but if you can add a unique level to a story that is already out there, you’ve stepped your content up to the next level. Understand what is popular, what your readers want to know, and deliver the appropriate response for your audience.
Creating great content to share on your blog is important, but it doesn’t have to be difficult. With a thorough understanding of your readers, what they are expecting when returning to your blog, and what information you would like to deliver them, you’re already on a great path to giving them interesting, sharable posts and information. With these six content tools, you’ll never find your blog stuck in a lag again.