You work hard on your blog, so promoting it makes sense if you want to help others and generate revenue. Connecting your target market with your blog requires persistent effort, but it will eventually reward you well in popularity and profitability. The following nine smartest ways to promote your blog will help you achieve your goals.
1. Plan for Daily Action
If you schedule daily work based on incremental goals, you will soon achieve great things with your blog. Create a daily routine that includes specific actions that contribute to the long-term results you want. Such a plan might include writing a certain number of articles daily and promoting your blog to a particular number of personal contacts. Your small daily achievements will build momentum for your blog that will lead to big results with the passage of time.
2. Skip Site Tweaking
After you’ve created your blog, leave it alone for a few months. You want your site to work well and look great, but its content should have priority. Tweaking the intricacies of your site can suck too much time out of your day, leaving little to use for productive work. After you have built a strong foundation of content, you can go back and improve the functionality of your blog.
3. Postpone Monetization
Many bloggers want to create a revenue stream, but too often, they get pre-occupied with monetizing their blog to the detriment of their content. Creating ads and managing advertising campaigns can eat into the time you need to create content and make contacts, so postpone monetization until your blog has a plenty of valuable content and a steady stream of traffic. After establishing your blog as an authority in your field, start promoting your blog with ad campaigns and other tactics that will earn a substantial income.
4. Develop Your Professional Network
In almost every field of work, networking can contribute to success. Introducing yourself to influential people in your industry and build mutually beneficial relationships. You can promote the experts you meet, and they can help get people to notice your personal brand. Networking takes time, so avoid the temptation to use shortcuts such as spam and other impersonal tactics. Instead, routinely hang out in places where you can get to know successful people and learn from their strengths. Slowly, but surely, you will connections that contribute to your success.
5. Build Links
The number and quality of links leading to your blog help determine how your site ranks in search engine results pages. In the early days of search engine optimization (SEO), webmasters could post links to their site in online directories and link aggregators to improve page rank in search engine results. Nowadays, search engines can judge the quality of links that lead to a site, adding to the complexity of link-building campaigns.
You need relevant, high-quality, authoritative websites to link to your blog, so quality content and successful professional networking have become vital to your link building strategy. Additionally, you don’t want low-quality, unrelated sites linking to your blog because those sites will penalize your blog in search engine results. When you find out that a poor-quality site links to your blog, you can reach out to the site owner to request the removal of those links.
6. Participate in the Community
When you find websites about your field, participate in the community by posting thoughtful questions, responses, and comments. Although comment-based links won’t help you much with SEO, your comments will help establish you as an expert in your subject matter, encouraging readers to visit your blog as part of their desire to learn. Over time, your blog could become a primary source of information for people in your field, and become a forum where new bloggers develop their sites.
7. Respond to Readers
Ignoring reader comments might seem tempting, especially if readers offer criticism or contradictory views. You should always spend time replying to your readers, to make sure they feel valuable and to develop your critical thinking skills. When you can articulate responses that defend and expound your views, you contribute to the general online discussion of a topic while establishing yourself as a credible and thoughtful writer.
8. Begin a Mailing List
When readers gain from your blog posts, they might want to learn more from you about your topic. You can encourage people to sign up for your email list to get a weekly or monthly newsletter, new product or feature notifications, or a summary of current events in your field. The growth of your mailing list can confirm that you provide quality content and give you a way to engage your most valuable readers. Make sure your opt-in process meets all applicable legal requirements, so you don’t get in trouble with anti-spam laws.
9. Use Social Media
Social media gives you a way to introduce yourself and your blog to millions of daily users. Rather than attempt to replicate your blog on social media platforms, consider posting useful snippets of your work for public consumption, and provide a link to your blog so that people can get more information. You can also integrate social media buttons into your blog, allowing readers to “like” or “follow” your content and share it with their family and friends.
These nine tips offer you the smartest ways to promote your blog. Begin using these strategies today, and you will soon see your blog rank among the top sites in your field.